BREAK OUT OF THE ORDINARY CAMPAIGN

After years of using the Simpsons as the face of Butterfinger, Nestlé decided it was time
to refresh the brand. So we developed a campaign that celebrated the quirky and unique
nature of the Butterfinger bar with spots that embodied that distinct character. 

SIMPSONS CAMPAIGN

Butterfinger had long used The Simpsons as their "spokespeople" but hadn't really captured the shows humor effectively or used any of the great characters outside of Bart and Homer. We chose to embrace the full Simpsons cast and bring some more of the irreverence from the show to the campaign.

SIMPSONS TV

SIMPSONS PRINT