Oscar Mayer has probably the most famous jingle in the world. It has tremendous
equity across generations and our task was to find a way to do an updated version
of the wonderful classic without losing it's timelessness and happy spirit.
Oscar Mayer's archive has lots of great assets. So we found some we loved
and created these postcards for weinermobilers to handout as they drove around
the country in their famous ride. The cards were a great way to contemporize the
brand in a low profile way that didn't compete with the overall brand identity.